In “Summer Fading, Hollywood Sees Fizzle,” published in the New York Times on August 24, Sharon Waxman discussed the decline of ticket sales in the context not of a shifting economy or social landscape but instead of the increasingly lacking quality of mainstream movies. The piece was a helpful reminder to discontented viewers that they are not alone. This may seem silly: many of us hear our friends bitching and moaning about movies all the time, but we also hear our friends bitching and moaning about the current state of the government, about obesity in the US, about cultural appropriation, about any number of liberal topics met only with clichéd observations and statements of the obvious. But while our government continues it spiral downward with increasing momentum, while obesity climbs, and while kaballah water is sold at Wal-Mart, Waxman’s presentation of a panicked film industry provides some hope that perhaps America is finally taking a stand against the monolithic empire of Hollywood. It is no longer the white elephant, but an issue in which the industry must respond to money, the thing that whispers throughout its collective home with deadly quiet and unnerving interminability.Jaffer Kolb
That a slow in the flow of money has worried the industry of course comes as no surprise, but what seems to be happening is that excuses are wearing thin. No longer are studios entirely attributing dropping ticket sales to dvds, tv, home entertainment, bad weather, good weather, higher gas prices et cetera. Instead, the industry appears to be finally looking inward to reassess its product.